Growth · Managed Billing launch
Launch email options
- Audience: US admins, paid base
- CTA: Book a 15-min call (Glen / Ellis)
- Offer: none, anchors the full price
- Pricing: 3.9% of collections + $99/provider/mo
Done-for-you (off your plate)
What it tests: the proven control. The "admin off your plate" angle won both the live in-app test and the two prior email broadcasts. Here it is paired with upfront pricing for the first time.
- Insurance billing, done for you
- Take insurance billing off your plate
- Hand your insurance billing to our team
Transparent pricing
What it tests: the new lever. Leads with the transparent 3.9% rate and the "most charge 6-8%, and won't quote you" contrast. Our earlier "affordable" email hinted at savings but never stated the rate. This is the upfront version.
- Insurance billing, at a flat 3.9%
- What managed billing actually costs
- A clear 3.9%, no hidden billing fees
Solo / stop turning clients away
What it tests: audience expansion. Aimed at solo and newer practices that do not offer insurance yet. Frames the clients they lose and removes the "it's too hard" barrier.
- Start accepting insurance, without the headache
- Turning away clients who have insurance?
- Don't spend months learning insurance billing
Switch from your current biller
What it tests: displacement. Aimed at practices already on Headway, Alma, or an outside biller. Leans on owning your credentials, a transparent rate, and one platform.
- Switch your billing, keep your credentials
- On Headway? Your credentials should be yours
- Bring your billing in-house, the easy way
Founding rate (launch offer)
What it tests: the launch / scarcity angle. Frames managed billing as just launched and invites practices to come in as a founding member and lock in the 3.9% rate. This is the one version that leads with an offer, so it tests offer vs the no-offer anchor.
- Lock in our founding rate for managed billing
- Managed billing is here. Claim the founding rate
- Become a founding managed billing practice